…that time we got 7.3m views and Dybala (almost) broke our camera.

We were tasked with bringing the No Fakers proposition to our followers in an engaging way.

We wanted to take ‘No Fakers’ from the ad-slogan realm and bring it into culture. Have kids on the playing grounds saying ‘No Fakers’ and challenge each other.

We created a series of ads to tease the start of the new football season that captures the raw talent and abilities of our top adi players.. We’ve worked together with our production arm at Iris to develop a new camera technique that gives 360 cameras a robotic arm effect.  

Oh, and I got a pass from Gareth Bale.